Archives: December 2009

SLA Mobile Awarded for Software Testing Excellence

Published on: December 14, 2009
Categories: Press Release
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MSC LogoSLA Mobile was last week recognised for its quality standards in software testing. The company’s operation in Malaysia was presented with an award by MSC Malaysia – the region’s software testing awards body.

The award was presented by Malaysia Deputy Minister of Science, Technology and Innovation YB Tuan Haji Fadillah Haji Yusof.

According to Amir Ahmad, SLA Mobile’s Senior Test Consultant in Kuala Lumpur, “We are delighted to receive this independent assessment of our software testing processes. The award is for completing the MSC Malaysia Software Testing Capability Development (STCD) program. This program was developed to certify that participating companies adhere to global standards in software testing.”

He continued, “This award demonstrates that SLA Mobile’s Malaysia operation has achieved global standard in software testing and implements best practices in the industry. SLA KL has a well structured software testing framework that assists the company to minimize software development errors and cost. This assures our customers that they are working with a company that is among the best in the industry.”

Mobile Advertising: Did you know..?

Published on: December 10, 2009
Categories: Mobile Market
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mobileadYou may be surprised to know that…*

As mobile phones outnumber TV sets by over 3 to 1, and PC based internet users by over 4 to 1, and the total laptop and desktop PC population by nearly 5 to 1, advertisers in many markets have recently rushed to this media.

In Spain 75% of mobile phone owners receive ads, in France 62% and in Japan 54%.

More remarkably as mobile advertising matures, like in the most advanced markets, the user involvement also matures. In Japan today, already 44% of mobile phone owners click on ads they receive on their phones.

D2 the biggest mobile advertising agency of Japan announced in November 2009 at the Mobile Asia Congress, that mobile advertising was worth 900 million dollars in Japan alone.

* information from Wikipedia

SLA Mobile Unveils Mobile Advertising Solution

Published on: December 1, 2009
Categories: Press Release
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Advertising2SLA Mobile has unveiled details of an innovative mobile advertising solution specifically-designed to help mobile operators maximise their advertising revenue potential.  One of the first interactive ‘interstitial’ advertising solutions for mobile or 3G data card users, the SLA Mobile advertising campaign manager product integrates with wireless carriers’ existing capability to track users’ browsing behaviour and provides a dedicated server to coordinate targeted advertising delivery and report on specific campaign penetration.

Based on a user opt-in model, the closed-loop interstitial advertising solution analyses individual users’ browsing habits to define unique interests and load specific advertising tailored to their preferences between webpage loads.

The SLA Mobile product is being deployed under licence by policy and charging  company Volubill to enable an Indonesia-based operator offer its 25 million strong subscription base mobile internet services at a reduced rate.

Nic Stirk, SLA Mobile Chief Executive and co-founder of the Mobile Advertising Alliance, which represents leading mobile software vendors, said the application would bring greater revenue to operators:

“The mobile sector continues to command an ever-growing share of the global advertising spend. New opportunities to grow relationships between brands and consumers offer more exciting ways for advertisers to talk directly to their markets with huge benefits for operators, advertisers and consumers alike.

“Through our pioneering advertising solution, operators can offer advertisers added value and claim a larger slice of advertising revenues.”

John Aalbers, CEO at Volubill said the link up with SLA Mobile would help operators to provide new tariff options for end users and increase their ability to cash in on greater advertising opportunities:

“We are committed to providing our customers with the best technology solutions available and SLA Mobile’s technology allows us to offer new opportunities and help claim a larger share of advertising revenue. Integrating with our data policy control and charging software, the advertising campaign manager analyses user trends and delivers targeted adverts that do not detract from the mobile user’s experience.  Additionally it enables us to track and evaluate how successful each campaign has been.”

Founded in 2003, SLA Mobile provide high-tech platforms and services that enable mobile phone operators, including Fox Mobile Distribution and Vodafone, to reduce the time and cost of taking rich media content and advertising to market.

Earlier this year SLA Mobile followed Google and eBay on to a list of the world’s top ICT companies clinching a coveted ‘Red Herring’ award in Berlin, Germany. Named after the media company, Red Herring, the annual awards are seen as an indicator of companies with the know-how to help transform our daily lives.

SLA Mobile at Mobile World Congress 2010

Published on: December 1, 2009
Categories: Uncategorized
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FiraBarcelonaThree of the senior team from SLA Mobile will be attending the Mobile World Congress 2010 in Barcelona from Monday February 15th.

If you would like to schedule time to meet with Nic Stirk (CEO) or Philip Stanfield (Head of EMEA Sales) please complete our meeting request form and we’ll do our utmost to accommodate you. 

We find that the Mobile World Congress – given its size – can be daunting.  Often the best means of getting most from the event is to have as many useful meetings as possible set up in advance.  We hope you agree.

So, if you’d like to work with us, partner with us, find out more about or solutions, or just need to get the inside track on our video to mobile, mobile advertising or content management solutions, just go ahead and complete the form.

CLICK HERE TO GO TO THE SLA MOBILE WORLD CONGRESS MEETING REQUEST FORM >>

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