You may be surprised to know that…*
As mobile phones outnumber TV sets by over 3 to 1, and PC based internet users by over 4 to 1, and the total laptop and desktop PC population by nearly 5 to 1, advertisers in many markets have recently rushed to this media.
In Spain 75% of mobile phone owners receive ads, in France 62% and in Japan 54%.
More remarkably as mobile advertising matures, like in the most advanced markets, the user involvement also matures. In Japan today, already 44% of mobile phone owners click on ads they receive on their phones.
D2 the biggest mobile advertising agency of Japan announced in November 2009 at the Mobile Asia Congress, that mobile advertising was worth 900 million dollars in Japan alone.

