Archives: January 2010

GSMA Announces New Payments Consultation

Published on: January 29, 2010
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The European Payments Council (EPC), the decision-making and coordination body of the European banking industry in relation to payments, and GSMA, representing the interests of the worldwide mobile communications industry, have released the paper “TSM Service Management Requirements and Specifications” in the Single Euro Payments Area (SEPA) for public consultation. This document describes the different roles and processes involved in the provision and lifecycle management of banks’ mobile contactless payment (MCP) applications integrated into a mobile phone.

The consultation open to all interested market participants marks an important breakthrough in cross-industry cooperation between payment services providers and mobile network operators aimed at empowering over 500 million European consumers to make SEPA payments using their mobile phone. This cooperation is the most ambitious project designed to date to build a common architecture for mobile contactless payments.

Dag-Inge Flatraaker, Chair of the EPC M-Channel Group, comments: “The requirements developed by EPC and GSMA will have a major impact enabling the mobile as a channel for payments in SEPA. This initiative paves the way for more efficient commercial launches of mobile contactless payments and contributes to interoperability and freedom of choice for the different stakeholders.”

“This is a significant move as it is the first time that mobile operators and banks have worked together at the international level on a common vision for contactless payments,” says Alex Sinclair, Chief Technology Officer and Chief Strategy Officer, GSMA.

In June 2008, the EPC and GSMA joined forces to support the further development of mobile payment services leveraging both the existing SEPA infrastructure and the infrastructure set up by mobile network operators. The EPC and GSMA are focused on defining requirements and specifications regarding the roles of Trusted Service Managers to interface with banks and mobile operators. TSMs will facilitate the distribution, configuration and activation of the bank’s payment application on the Universal Integrated Circuit Card (UICC, also known as a SIM card) within bank customers’ Near Field Communications* (NFC) handsets (their mobile phone). This technology allows, for example, payment using a mobile phone at a card payment terminal provided by a retailer or when purchasing from a vending machine.

The definition and specification of the requirements and business models for TSM services closes an existing gap in the new NFC ecosystem. The consultation now launched by the EPC and GSMA will eventually lead to shared solutions supporting the establishment of commercial relationships between banks, mobile network operators and Trusted Service Managers thus promoting mobile contactless payments across SEPA. In addition, the agreement on TSM specifications allows interested parties to develop services in the role of a TSM.

For more information on the consultation regarding the paper “TSM Service Management Requirements and Specifications” visit www.europeanpaymentscouncil.eu and www.gsmworld.com.


* contactless technology that enables data to be transmitted wirelessly over very short distances

GSMA Announces More App Planet Events

Published on: January 28, 2010
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GSMA App Planet Extended...

The GSMA today revealed new developments in its inaugural App Planet event being held at the 2010 Mobile World Congress.

The Association announced that Google and Motorola will each hold application developer conferences (ADC) within App Planet, bringing the total number of individual ADCs at Mobile World Congress to six.  The GSMA also announced that it is partnering with Berkeley Mobile International Collaborative to launch the global “University Mobile Challenge”, a competition designed to spur mobile application development and innovation at the university level.  Additionally, the International Mobile Gaming Awards (IMGA) announced finalists for the 6th edition of the gaming awards and will name the eight award winners at the IMGA ceremony on Monday, 15 February at App Planet. (more…)

CEO Perspective: Mobile Advertisers Jostle for Position

Published on: January 27, 2010
Categories: Mobile Advertising
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By Nic Stirk, CEO, SLA Mobile

In the the last few months we have seen significant merger and acquisition deals in the Mobile Advertising space.

Last November Google announced an agreement to acquire AdMob for $750m. At the start of this month Apple announced the acquisition of Quattro Wireless for $275m and Opera Software acquired AdMarvel in a deal reportedly worth $23m ($8m cash and $15m earn-out). 2007 was also a busy merger year.  AOL acquired Third Screen Media and Microsoft acquired ScreenTonic both in May 2007, and Yahoo acquired Actionality in August the same year.

Both AdMob and Quattro are well established advertising networks with good market share.  A recent IDC report stated that AdMob had 11% and Quattro Wireless 7% respectively of the US market based upon the number of ad impressions served.  So although significantly different in scale, what do these recent deals signify for the Mobile Advertising industry?

Google’s focus has traditionally been around SMS and search related mobile advertising – the addition of AdMob brings web and application display ads.

Their view is that despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space the mobile web is still in its early stages. Pundits have been saying for some time now that the revenue from mobile inventory is going to be larger than that from the fixed web, and although it’s estimated that AdMob is generating approximately €60m of annualized revenue, it probably has the largest inventory of mobile advertising placement space and the largest network of partners.  It could, therefore, be concluded that Google’s excitement around the AdMob deal is based on the fact that it believes that great mobile advertising products can encourage even more growth in the mobile ecosystem.

Quattro Wireless serves a full spectrum of mobile marketing solutions, including display advertising, SMS/MMS/shortcodes, rich media, video and custom programs in more than 100 countries and across thousands of mobile web sites and applications.  One of Apple’s key strategies is to make Quattro the preferred platform for serving ads into iPhone apps.  This should offer developers a simple way of creating and monetising in-app ads and, by brokering that space to publishers and advertisers, be able to take a share of that revenue as well as the revenue from app purchases.

The AdMarvel deal is more of a technology play.  It appears that nearly 50 million people who access the web use Opera on their mobile phones and, together with AdMarvel, Opera might play an important role in the evolution of mobile advertising. AdMarvel’s product suite includes a number of management and analytics tools for mobile ad publishers. The company website states that they ‘strive to make mobile advertising work better’, by better transparency of results, simpler management of ad traffic and higher revenue return.  A key differentiator from AdMob and Quattro is that they are not an ad network – but they partner with ad networks to deliver better results for publishers.

The last few months have resulted in industry consolidation – but there is still competition in the market with Millennial Media and Jumptap still owning significant percentages of advertising revenues. I am not so sure they can now keep up with the giants of Apple and Google, but let’s see how things unfold.

Nic Stirk of SLA Mobile Profiled in Business Mag

Published on: January 21, 2010
Categories: Press Coverage
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SLA Mobile CEO Nic Stirk Profiled in Business Magazine

Nic Stirk, SLA Mobile’s CEO, has been profile in a Northern Ireland business magazine, Ulster Business…

“After racking up a growth rate of more than 4,000% in the last five years, SLA Mobile’s innovative enterprise has been successful in beating larger competitors to win a raft of lucrative contracts with global mobile giants including Vodafone, Fox Mobile Distribution and Volubill.

“In addition to establishing ‘right fit’ partnerships which enable the firm to explore new sectors, Nic Stirk says strong relationships built on an in-depth understanding of its customers’ culture and DNA lies at the core of the SLA Mobile’s success.”

Read more…

Mobile Content Distribution and SLA

Published on: January 21, 2010
Categories: Content Distribution
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Mobile content is proliferating.  As mobile devices have become smarter and more Internet-enabled, there has been an explosion in the amount of mobile data being carried by mobile networks.

Much of this data is user generated: photos, videos, audio recordings, SMS messages. However, increasingly, there is an emerging market demand for premium content.  Until recently most ‘consumed’ premium content was ring-tones.  However, as phone features improve they act and behave more like personal entertainment centres. 

Therefore, there is growing demand for premium multimedia content: games, on-demand video clips, music and live streamed content.

Content owners, increasingly, are re-purposing content for mobile devices.  However, it’s often difficult for content owners or content aggregators to get their content to mobile devices and make money out of the process. 

That’s where SLA Mobile can help.  We have prepared a business briefing paper for mobile operators and content owners that discusses the issues associated with Mobile Content Distribution and our approach to it.  Get it now.

Nokia Places UI Proposals in Open Arena

Published on: January 15, 2010
Categories: Mobile Market
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We have received notification from Symbian that Nokia, today, put forward proposals for a new framework for Symbian-powered UIs to the Symbian open community. The proposals will undergo open evaluation and critique.

According to Symbian, “The UI Concept Proposal for Symbian^4  provides additional details on the Orbit and Direct UI major contribution proposals that are currently being voted by the Symbian Foundation councils.

“The document highlights how the Symbian^4 UI will benefit from Nokia’s contribution and will introduce important usability-focused improvements, for example by providing interaction and layout patterns that apply to all applications, for a unified and more consistent user experience”. 

Read More…

Keynote Speakers Announced for Mobile World Congress 2010

Published on: January 14, 2010
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14 January 2010, Barcelona: The GSMA today announced additional keynote speakers who will be presenting at the 2010 Mobile World Congress, which will be held 15-18 February, 2010 in Barcelona.  The GSMA also revealed the lineup of application developer conferences (ADCs) to be held as part of the App Planet at Mobile World Congress.

“Through its top-flight conference programme, expansive exhibition and focused specialist events, the Mobile World Congress addresses every aspect of the broad mobile communications ecosystem,” said Michael O’Hara, chief marketing officer at the GSMA.  “Attendees will learn about and experience first-hand the latest developments in core mobile technologies, the role of mobile in key vertical sectors such as healthcare, finance, media and entertainment, and the rapidly-evolving world of mobile applications. All of this reinforces Mobile World Congress’ position as the industry’s must-attend event.”

New keynote speakers confirmed for the 2010 Mobile World Congress include:

  • Shantanu Narayen, President and CEO, Adobe
  • Erik Huggers, Director, Future Media & Technology, BBC
  • Manoj Kohli, CEO and Joint Managing Director, Bharti Airtel
  • Lu Yimin, President, China Unicom
  • Mike Lazaridis, President and Co-CEO, Research In Motion
  • Daniel Ek, CEO, Spotify

The GSMA also announced that Her Majesty Queen Rania Al Abdullah of Jordan will be making a special presentation to Mobile World Congress delegates at 10:30 am on Tuesday, 16 February.  In her speech, Queen Rania will discuss the impact mobile communications can have in extending education to the world’s population.  Queen Rania is UNICEF’s Eminent Global Advocate for Children and is Honorary Chair of the UN Girls’ Education Initiative. Queen Rania has supported Education for All, the In My Name Campaign, and the Class of 2015 to achieve the Millennium Development Goals. Her Majesty also launched and serves as Co-Founder and Global Co-Chair for 1GOAL, a campaign to promote global education in partnership with FIFA, the World Cup South Africa 2010 and the Global Campaign for Education.

The GSMA will also be hosting nearly 90 government delegations in its Ministerial Programme for the 2010 Mobile World Congress, with approximately 40 ministers in attendance.  This represents an increase of more than 30% over last year’s attendance in the programme, which brings together policy makers and industry leaders to discuss strategies for shaping the future of the mobile industry, as well as mobile’s potential to accelerate economic growth and advance social development around the world.

Mobile Developers Converge on App Planet

The inaugural App Planet event at Mobile World Congress continues to gain momentum, with industry leaders including RIM, Sony Ericsson, Vodafone and WIPJam each hosting full-day application developer conferences (ADCs).  The schedule of App Planet ADCs is:

Monday, 15 February – Vodafone 360 Developer Conference

Tuesday, 16 February – BlackBerry Developer Day by RIM

Wednesday, 17 February – Sony Ericsson Application Developer Conference

Thursday, 18 February – WIPJam Application Developer Conference

In addition to hosting its ADC, Vodafone is a sponsor of App Planet, which will feature more than 120 exhibiting companies, such as Alcatel-Lucent, Intel, Qualcomm, RIM and Skype, among others.  The GSMA expects between 3,000 and 5,000 mobile application developers to visit App Planet over four days.  App Planet will take place in Hall 7 of the Fira de Barcelona at Montjuic.  Full information on App Planet is available at

http://www.mobileworldcongress.com/exhibition/app_planet.htm.

For more information on the 2010 Mobile World Congress, please visit www.mobileworldcongress.com

To arrange a meeting with the SLA Mobile team please complete our meeting request form. 

Mobile Advertising Platform Explained

Published on: January 7, 2010
Categories: Mobile Advertising
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There’s a bit of mystery surrounding mobile advertising.  Although this is not the case in some markets across the world where mobile advertising is commonplace. 

In this post we try to de-mystify mobile advertising and to explain how our own mobile advertising platform works(download the data sheet)

Mobile Advertising – What’s The Opportunity?

Mobile phones outnumber TV sets by over 3 to 1; PC based internet users by over 4 to 1; and the total laptop and desktop PC population by nearly 5 to 1. It’s hardly surprising that advertisers in many international markets consider the mobile network as a big media opportunity. Although some networks are ad-free there is no uniform picture across the world. Consider these numbers from a Wikipedia article on mobile advertising:

“In Spain some 75% of mobile phone owners receive ads, in France 62% and in Japan 54%. As mobile advertising matures, as in the most advanced markets, the user involvement also matures. In Japan 44% of mobile phone owners click on ads they receive on their phones. D2, the biggest mobile advertising agency in Japan, announced in November 2009, at the Mobile Asia Congress, that mobile advertising was worth 900 million dollars in Japan alone.”

With statistics like that it’s clear that this is no immature market. Many advertisers consider the mobile network to be a core component of the digital advertising market-place – and one ripe for expansion and development.

(more…)

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