Author: Philip Stanfield

Energising young people to go out into the world

Published on: November 15, 2011
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The journey from Cairo International Airport to the Smart Village Business Park outside is usually regarded as a nightmare. The 30 kilometre commute along the ring road around the city, takes more than three hours to complete in rush hour, while the drive through inner-Cairo presents some scary challenges.

Drivers have a relaxed attitude to personal safety as they hurtle past donkeys, carts and roadside scenes echoing recent unrest, and my current taxi driver tells me the best way to stay safe on these roads is to play the Koran through the tapedeck.

We’re both praying in different directions, but we get the result we’re hoping for, safe arrival at the Smart Village Business Park, outside Gisa in the shadow of the pyramids.

A counter-point to the ancient surroundings, this is a vibrant hub of high-tech innovation, built to accommodate major multinational and indigenous companies working in Telecommunications and Information Technologies others.

Spacious green areas, waterfalls, artificial lakes and business community leisure areas form a unique backdrop to iconic office buildings. It’s like a modern oasis that looks like it would be more at home in California’s Silicon Valley than an Egyptian desert. Worth remembering that Egyptians have a reputation for innovation with modern engineers still unsure how the great Pyramids were built!
The steady growing number of national and multinational enterprises moving or seeking to move to Smart Village Cairo underlines the business park’s reputation for providing an environment that supports competitiveness, productivity and profitability.

But, it’s the high calibre and ambition of the mostly youthful people that is most awe-inspiring. The Vodafone headquarters, for example, is populated with young 20-30 year olds that are driving its next wave of cutting-edge solutions.

Education is highly valued in Egypt and large companies are capitalising on the highly qualified talent pool and university partnerships to train people in the areas where the world needs skills. These aren’t back office support roles that young Egyptians are fulfilling. It’s high end software development that will make or break future successes.

There is a tangible desire and commitment here from aspiring and ambitious youths to grasp any opportunity for progression. Education offers a clear route from poverty towards a lucrative future.

The thing is, Northern Ireland has the ability and opportunities to far exceed what Egypt is achieving, but we need to do more to transform, inspire and energise new talent. Thankfully organisations like Northern Ireland Science Park (NISP) are taking proactive steps to identify and develop a lasting relationship with our brightest before, during and after they leave.

The Generation Innovation programme, for example, holds two annual events to identify some of NI’s most promising pupils and invite them and their parents into regular high value events. The next one takes place in November and I’m excited to proud that my daughter is among the students who were nominated by their school to meet 40 highly successful innovators in local science and technology companies like SLA Mobile.

Success is earned by going further and learning again and again. We need to shift mindsets towards proactivity. In Israel, for example, students are brought together and told they are special and have a role to play in making the economy successful. Our students must be given similar direction and encouragement if we are to compete at the best of our ability.

In SLA Mobile we work with a lot of nationalities and the capability of Northern Ireland talent rates highly amongst the world’s best. It always strikes me how similar New Zealand people are to those back home, but the big difference is the motivation to work overseas, build experience and get going. Working in London or Dublin is regarded as a daunting experience to some at home, but in New Zealand travelling to Australia; Kuala Lumpur; Indonesia and Europe are common work routes.

If the dusty roads of Egypt can lead to international innovation-led business, then so too can the well travelled highways of Northern Ireland. We just need to give our next generation of economic navigators a better roadmap and the confidence to choose the route to success.

SLA Mobile announced as one of Ireland’s 20 Best Managed Companies

Published on: March 9, 2011
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SLA Mobile has been named as one of Ireland’s ‘Best Managed’ companies in the Deloitte Best Managed Companies Awards Programme. In total, twenty companies which demonstrated superior business performance were recognised at a gala awards dinner in the Burlington Hotel in Dublin on 4th March 2011.

The Deloitte Best Managed Companies Awards Programme, in association with Irish Life Corporate Business, recognises indigenous Irish companies across the island of Ireland which are operating at the highest levels of business performance.

The independent judging panel, chaired by Denis Brosnan, reviewed a broad range of criteria including strategy, capability, commitment, financials and growth potential across all key functions of the business. This year, the judging panel also focussed on how companies were planning growth in their organisations in a sustainable way.

Commenting on the winners of the Deloitte Best Managed Companies Awards Programme, Pat Cullen, Managing Partner, Deloitte and judging panel member said: “Despite the negative sentiment that currently prevails, the Best Managed Companies Awards Programme shows that Irish indigenous companies are a cornerstone of growth in the Irish economy and can and will play an important role in Ireland’s overall recovery. For proof of this, you need look no further than this year’s winners.”

Damian Fadden, Director, Irish Life Corporate Business, and fellow judging panel member said: “Irish Life Corporate Business is delighted to support the Deloitte Best Managed Companies initiative. Ireland’s economic recovery can benefit hugely from the contribution made by its indigenous business sector, and this initiative helps companies in that sector to showcase their success and to benefit from expert mentoring to help them move to the next level. Our staff have met many of the participating companies and have been very impressed with their innovation and determination – on behalf of Irish Life Corporate Business I would like to wish all the companies every success in 2011 and beyond.”

The Deloitte Best Managed Companies Awards Programme is open to companies from all 32 counties on the island of Ireland. It is the only awards programme that considers a business’ performance from every perspective. Details of entry for the 2012 Awards will be issued in the coming weeks on www.deloittebestmanaged.ie.

The ’Best Managed’ designation is an important marketing tool for the winning companies – but, perhaps most importantly, the awards provide a reason to celebrate the efforts of the entire company.

About Deloitte Best Managed Companies Awards

The Deloitte Best Managed Companies programme, in association with Irish Life Corporate Business, promotes and recognises excellence in Irish owned and managed companies. It is the only awards scheme on the island of Ireland that considers a business’ performance from every perspective. Entrants to the programme will compete for this designation in a rigorous and independent process that evaluates the calibre of their management abilities and practices.

Programme sponsors are Irish Life Corporate Business, the Irish Management Institute and the Sunday Business Post.

For further information, visit www.deloittebestmanaged.ie

Vodafone Reports Financial Results

Published on: November 10, 2010
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By Kevin Drayne

This morning Vittorio Calao, Vodafone’s Group CEO, announced the company’s results for the first half of the fiscal year along with a strategy update that laid out their future plans. As anticipated by the financial markets, results exceeded expectations with revenue increasing 3.9% over the same period last year. Continuing a familiar trend, data revenue increased by 25.9% and now delivers 11.7% of revenue, or £1,243M. This is up significantly from 9.5% of revenue in the same quarter last year. Growth on a geographical basis continues to come from Africa and Central Europe (20.1%) and Asia & Middle East (22.2%).

This growth has been fuelled by the increased usage of smart phones and other mobile data devices. Vodafone has also seen increased interest in broader data-based services like payments via handsets and an initial wave of mobile devices for homes and cars. In emerging economies revenue growth is still driven by increasing penetration of mobile devices. Data take up is low, but demand for basic Internet access is high, and to a large extent can only be satisfied by mobile networks.

With quarter-over-quarter mobile data growth of over 20% it is no surprise that this area features heavily in Vodafone’s future strategy. In fact it is Number 1 on the company’s 5-point growth strategy and consists of four elements:

• Continuing to invest in network expansion, not only in Europe but also in India and Africa.
• Moving to tiered data pricing plans and differentiated service levels, thereby giving customers more control and encouraging adoption.
• Enhancing customer care, retail presence, online services and support, to ensure that customers get the best data experience.
• Carrying a balanced portfolio of smart phones and connected devices to accelerate further smartphone penetration.

Like most large companies, Vodafone relies on a number of partners in order to achieve their strategic objectives. For these partners it is imperative that they have a firm grasp of the issues facing Vodafone. And for Vodafone, the customer experience and growing data usage are paramount.

Embedded Devices

Published on: October 28, 2010
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by Nic Stirk

In the wireless industry talk about embedded/connected devices, and the associated M2M communications they require, is a hot topic of conversation. Estimates of the number of connected devices the world will see in the coming years is truly mind boggling, and are actually so large as to lose relevance. Kind of like the amount of money required to bailout a bank, how am I supposed to internalize a number with more than nine zeros behind it?

Compounding the problem is the fact that, unlike bank bailouts, a tidal wave of embedded devices has yet to materialize. In the US the three largest wireless carriers announced their respective embedded device connections for the first time for 2Q10 (http://bit.ly/aMY026). In 3Q10 AT&T came in first place with 8.5 million connections. Verizon was in second place with 7.9 million connections. Sprint did not report this figure for 3Q10, but took the third spot with around 1.9 million connections in 2Q10.(Interestingly,Sprint has pointed out that ARPU for connected devices is significantly lower than for traditional subscriptions, but the cost is also significantly lower, resulting in higher margins.)

A recent blog post by David Pringle goes a long way toward explaining the disconnect between forecasts and reality (http://bit.ly/dBIyVV). As he deftly points out, the basic infrastructure currently in place is adequate to facilitate the anticipated explosion in connected devices. But there are two obstacles that stand in the way. The first is cross-border compatibility, “The way the telecoms market is structured and regulated, on a nation-by-nation basis, means some of these embedded solutions could be difficult to implement in some markets and the industry could struggle to scale.”

The second issue is trust. The data generated by billions of devices has the potential to create both positive and negative effects on society. Without the proper safeguards in place, adoption by both businesses and consumers will be limited.

These barriers highlight the need for connected device platforms that enable easy on-boarding and device management and, importantly, have the flexibility to allow seamless cross-boarded connectivity. At the same time carriers need to educate consumers and regulators on how this information will be used, and how it will be protected.

The Evolution of Mobile Advertising

Published on: October 5, 2010
Categories: Mobile Advertising
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By Keith Mitchell

Last week RIM announced new functionality that will enable developers to include advertising within their mobile applications (http://bit.ly/aOvbcs). Revenue from these ads will be split 60% to the developer and 40% to RIM; standard terms for the industry and a pretty good deal for RIM. Not content with just this, RIM is rumored to be considering a mobile advertising acquisition of their own (http://bit.ly/aYOCOM). If (some say “When”) this happens, it will be the latest step in what appears to be a rapidly consolidating industry. Microsoft kicked off the festivities with its acquisition of Screen Tonic (5/2007) followed by the purchase of aQuantive, AdECN, Rapt, and YaData, all of which have been rolled into their Microsoft Advertising division. Other high profile party goers include Google with their purchase of AdMob (11/2009), Apple with their purchase of Quattro (1/2010) and the ensuing absorption of that business into iAd (9/2010), and Opera with their acquisition of Ad Marvel (1/2010). (For additional background see the SLA Mobile blog entry from January 2010.)

The fact that acquisitions take place is nothing new; large tech companies tend to purchase smaller tech companies. What makes these acquisitions somewhat remarkable is lack of maturity of this market. Mobile advertising is still young and has only taken its first steps. Consolidation at this level is usually reserved for a market that is up and running.

What is the story behind this race? Experts have demonstrated with gusto the potential for mobile advertising. Statistics show that people spend increasing amounts of time looking at their mobile devices, but that advertising spend continues to go to “traditional” off-line mediums (http://bit.ly/9V9gh4). The experts tell us that we can expect a correction to take place as advertising spend moves to where the customers are, so the theory goes.

However, simply throwing ads on a mobile platform is not enough. An intimate knowledge of customer demographics and psychographics, where they are and what time it is there, what device they use and how often they use it; these pieces of data that will drive the success of mobile advertising. We believe that this type of targeted advertising will soon become the industry standard. And the wireless carriers that can server up this information to advertisers will lead the way.

Checking in and out tells the real story

Published on: September 15, 2010
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By Philip Stanfield

Published in the Belfast Newsletter as part of the East meets West series

With an open mind and a keen eye you can learn a lot about a country, its culture and its business from a brief visit to its airports. Working for an export-focused firm, SLA Mobile, I’ve become more than familiar with departure gates and single servings of coffee, milk and sugar.

From Qatar’s Doha International or New Zealand’s Auckland Airport to our very own Belfast City and International Airports – there is a unique atmosphere and experience which speaks clearly of the people, place and culture.

Located some 30 miles from Malaysia’s capital city, the state-of-the-art Kuala Lumpur International Airport is a welcoming and regular sight for me as I commute to our Asian centre of excellence.

With a capacity for up to 35 million passengers and 1.2 million tonnes of cargo a year, it is a business-focused hub that’s worked hard to claim a place amongst the top 15 busiest airports in the world and the seventh busiest in Asia. It’s about to get a lot busier too with Malaysian Airlines announcing five extra routes this month bolstering it’s connections with India.

It’s a universal truth that connected businesses are better businesses and, just like the island of Ireland, Malaysia relies on fast and reliable air access to underpin trade and investment.

Costing US $3.5billion the world-class airport it is recognised as one of the nation’s key economic strengths, providing vital connections to all parts of Peninsular Malaysia, highly industrialised areas like Shah Alam, and the Multimedia Super Corridor – where SLA Mobile’s Asian operation is based.

The strength and quality of KL’s travel links was an important factor in our decision to set up in the city and it has formed a core element of our blended proposition enabling us to combine our UK and KL expertise into one seamless offering.

Our success in Mobile Internet has been built on innovation, speed of delivery – regardless of timezones – a firm understanding of client needs and clear value for money. In the four years since we opened the KL site, we’ve used it to our advantage to reach into important existing and emerging markets in the Middle East, Asia, New Zealand and Australia.

By blending the very best of the UK and KL, we’ve been able to increase our competitiveness and take advantage of the opportunities to develop and market innovative new products, such as mobile video streaming.

The strong social similarities between the two regions have also worked strongly in our favour, and with English as the first language, you could be forgiven for thinking that the conversations between sites are metres apart not thousands of miles!

Crucially for our understanding of the region, our colleagues in KL are able to share greater insights into the traditions and cultural norms of the markets we are working in, like Ramadan for example.

During the fasting month, the evening becomes a times when people join their families and friends for the breaking of the fast, or “Berbuka Puasa” in Malay. During this month it’s common to find yourself invited to the houses of many Muslim friends and colleagues to break fast with them and their families. Many work places also hold at least one Berbuka Puasa during the fasting month and SLA Mobile held its one last month at one of the local restaurants.

Unique to Malaysia is the concept of the “Open House”, which follows major religious events such as Ramadan and Chinese New Year and encourages people to throw open their house to all guests that want to attend.

The largest period of Open House follows Ramadan in which most Muslims, and most Muslim companies, will announce that anyone is free to come to their placed and enjoy their hospitality, which generally means lots of food as the open house season lasts for a month following Ramadan.

Mind you when I bring friends back to NI they always remark on how well we look after our visitors. On one occasion a colleague excited told me how the manager at her hotel had brought her a compass to give her the right direction for praying and also brought her breakfast at 3.30am before Ramadan started.

While the mobile sector, might be revolutionising everyday communications with technologies like Skype and FaceTime, it’s still a people-focused business and there’s no substitute for client understanding or and face-to-face meetings.

For exporters, we rely on the ease and frequency of air travel to make business connections possible and fill in the gaps that technology cannot bridge. Unfortunately the growth of air traffic in KL is thrown into sharp contrast with the recent announcement that Belfast is to lose one of its biggest operators. The race is on to ensure that the routes it operated are picked up by another carrier and the business sector will be watching more closely than most.

You can learn a lot about a country from its airports. Northern Ireland’s departure and arrival lounges are populated with business travellers eager to take advantage of global trade routes and explore potentially lucrative new markets.

Like KL learned, it’s imperative that we create the opportunities for investment here and for our very best to be exported to the global stage.

There are plenty more passports to be stamped and boarding cards to be checked as Northern Ireland’s economy grows.

Growth for Vodafone

Published on: September 7, 2010
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By Keith Mitchell

Vodafone made headlines earlier this summer when they announced quarter-over-quarter revenue growth for the first time since 2008 (http://bit.ly/cUoAef). Seeing as many analysts had predicted a revenue decline, this is broadly viewed an impressive achievement and a positive indicator for the overall economy. Indeed revenue growth is always better than a decline, and we may well be climbing our way out of the economic hole we’ve inhabited for the past two years. But does this really signal a turnaround for the largest wireless company in the world outside of China?

A closer look at the results reveals that revenue in Western Europe declined 1.7%, with only Germany and the UK showing modest growth. Declines in the rest of the countries dragged the financial results into the red. Operationally, voice was predictably in negative territory posting an 8.6% decline. Surprisingly, messaging was only modestly positive, posting 1.5% growth.

So where is the growth coming from? Geographically, look to the East and South. Operationally, look to data.

Revenue in Africa/Central Europe grew by 3.7%, and revenue in AsiaPac/Middle East grew by a whopping 10.5%. It is important to note that these two regions now make up over a third of total revenue. Operationally, data led the way with 23.3% growth in Europe.

While Vodafone’s quarterly performance metrics may or may not be indicative of macro-economic improvements, we can certainly draw one conclusion from these results: the company’s future growth will come from providing data services to emerging economies. Mobile Internet services that leverage the assets of Vodafone’s network will mark the future of the company. This will be aided by their ability to effectively market themselves in Central Europe, Middle East, Africa and Asia/Pac. Keep an eye out for Vodafone’s next earnings announcement in early November for further proof points.

Create Once, Deploy Everywhere

Published on: August 23, 2010
Categories: Content Distribution
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By Nic Stirk

As most wireless industry participants are aware, the Wholesale Application Community (WAC) was formally launched in February 2010 (http://www.wholesaleappcommunity.com). This creation of the GSMA made its debut at the World Mobile Congress to a developer community eager to learn its intentions. In their own words, “WAC will promote the use of web technologies to enable developers to write a single application which can run across multiple mobile device platforms. WAC will also enable all applications to be deployed across the many retail application stores of its operators.”

The WAC’s stated goals are:
• Accelerate and expand the market for applications.
• Enable the creation of more compelling applications.
• Provide greater choice for businesses and consumers.

And might I add, not a moment too soon! While the GSMA’s OneAPI initiative is laudable, something more aggressive is needed. Concrete steps need to be taken in order to support application development across multiple platforms.

Apple, of course, has shown us how bright the future can be. In June 2010 the company announced that there are now over 225,000 applications available on its site, that there have been over 5 billion downloads, and that it has paid out over $1 billion to developers. All of this from one phone being carried (in most cases) by one carrier in each country.

Granted, the WAC has received some justifiable criticism for moving too slowly (http://bit.ly/aVLt2W), but clearly they are headed in the right direction. With an estimated 84 app stores in existence, their focus should be on interoperability, not on discovery. Developers need an easier way to make their products available to a wider audience. Hopefully the WAC can make this happen.

SLA Mobile put best foot forward in Malaysia

Published on: July 19, 2010
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By Philip Stanfield

Kicking off at the very spot where Malaysia proclaimed independence in 1957, the Kuala Lumpur (KL) Marathon is a powerful and mesmerising showcase for modern life in South East Asia.

The gruelling 26 mile route winds through the capital’s diverse patchwork of historical landmarks, tourist-friendly thoroughfares and state-of-the-art corporate towers. It effortlessly captures the essence of a city reaching forward but remaining fully connected to its past.

Spurred on by hundreds of thousands of roaring supporters lining every inch of the sun-bleached streets of KL the 18,000 thousand runners in last month’s event battled exhaustion, stifling humidity and the distraction of a few well-known Asian celebrities as they raised more than 500,000 Malaysian Ringgits (RM) for a host of worthy causes. We, at SLA Mobile, were proud to be running with them.

Attracting the backing of a host of companies – including Liverpool Football Club’s new sponsor Standard Chartered – the marathon’s ‘Run for a Cause’ initiative was a great way for firms to get involved and raise funds for five major local charitable initiatives including the Children’s Environmental Heritage Foundation and the Malaysian Association for the Blind.

Led by our fearless internet guru, Richard Barnes Webb, SLA Mobile’s team of four amateur athletes not only raised an amazing RM40,000, approximately £8,000, for good causes but also managed to set the fastest time in the Corporate Challenge category.

The opportunity to run alongside Malaysia’s Miss World winner, Thanuja Tnanthan, may have provided just a little extra encouragement as the team paced through stifling temperatures, but of course the main reason we were taking part was to help make a difference and support the communities in which we work.

Similar to Belfast, it is generally recognised in KL that an organisation’s responsibilities should extend beyond business hours and Corporate Social Responsibility is a key part of the fabric of doing business here and something we take very seriously. Business isn’t just about making money; it’s also about giving something back to society wherever you are.

Social responsibility is in the very DNA of SLA Mobile and in fact was written into its mission statement when the company was founded in 2003.

As we’ve grown locally in Belfast and internationally in Dusseldorf, London and here in Kuala Lumpur, we’ve been proud to lend our support to helping worthy causes through special fund-raising events, donations and partnerships. Last year, for example, we took to the skies with a staff skydive in aid of Action MS in Northern Ireland.

Malaysia and KL have benefited enormously from Foreign Direct Investment (FDI) in the last decade particularly in the high-tech sector with the Multimedia Super Corridor (MSC) providing encouragement and incentives for firms to locate on its shores. But it is reassuring to see that the majority of companies that are flourishing here, including SLA Mobile, are still actively supporting the communities which produce our pool of employees.

Like many South East Asian countries, poverty is a controversial issue in Malaysia and even in KL – which has benefited from strong economic growth – about a quarter of the six million plus population is estimated to live in squatter settlements. For local charities working to pull thousands of people out of poverty, international businesses and their zany fund-raising activities are vital.

As for our involvement, in spite of a few aching legs and throbbing feet we’re proud of the team’s achievements and the generous support given across the entire organisation towards their endeavours. The date for the 2011 KL Marathon, 26th June, has already been ring-fenced in the diaries. Maybe by then our feet will have cooled off just enough for our second race. But before that, it’s time for a little well deserved summer break in Puerto Banus and a chance to watch the world go by with the family.

Our KL story, part 3

Published on: May 24, 2010
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By Philip Stanfield

Published in the Belfast Newsletter as part of the East meets West series, part three of five.

Ask any seasoned traveller, people are largely the same wherever you go. Some things need time for adjustment and understanding like local laws and odd delicacies, equally attempts at humour are best left to the brave and the bold – at least until you’re well settled in. My motto is ‘be polite, speak slow, and smile.’

Wherever you are, the people around you are usually working, living, loving and generally wanting for the same things as folks back home.

My journeys to Malaysia are an example of great people-focused service. It all kicks off with a chat, coffee and haircut by Cathy in Donaghadee-based Kelly Cowans, Northern Ireland’s L’Oreal award-winning salon, before my wife Joanne takes me the airport.  Some twenty four hours later I walk into my accommodation in downtown Kaula Lumpur (KL) to be greeted by the concierge saying “Welcome back Mr Philip”.  Whether Donaghadee or KL it’s the little touches count.

Customer services are driving the mobile market too as consumers across the globe demand the latest technology and data services quickly and at the lowest prices. The pace of the sector is creating new opportunities for hi-tech Northern Ireland firms as global operators scramble to satisfy consumers from Strabane to Singapore or Seattle.

Local staff at SLA Mobile’s Centre of Excellence, based in the Malaysian capital of KL, are quick to remind us that until only recently Asian consumers had to look on enviously as their European cousins worked and grappled with the latest technology trends. Boy has that changed. IPhones and smartphones are now just as common on the streets of KL as they are in the leafy suburbs of Belfast.

Helped by recent price declines, smartphones are within reach of the growing middle-classes in Southeast Asia’s top six economies; Singapore, Malaysia, Thailand, Philippines Indonesia and Vietnam.  That’s a market of nearly 500 million people.

Manufacturers are rising to the challenge and shipments of smartphones this year are forecast to rise to 9.7 million units in Southeast Asia, more than three times the forecast level of growth for mobile phones in the region.

The boon in availability is good news for consumers, operators and manufacturers, but it is also providing a wealth of opportunities for mobile data and service providers in a position to reach the growing markets.

In Indonesia, for example, we recently unveiled a new mobile advertising service for mobile operators. Designed by our team in KL, it is now in use in Indonesia enabling our customer to offer its 25 million mobile customers cheaper internet access in return for receiving targeted adverts.

With almost all countries in Southeast Asia boasting 3G, services and delivery here are largely similar to that in Europe and is often back by familiar global brands such as Vodafone. Indigenous  providers, although not widely know in Northern Ireland, also command a lion’s share of the market with firms like Indonesia-based Indo XL and SingTel, representing two of Southeast Asia’s largest telecoms operators.

Mirroring established consumer markets in Europe and USA, each anticipated launch, handset unveiling or new service offering is watched and gossiped on intensely by trade and consumers alike. For example, excitement is already building here for the forthcoming Communicasia expo in June and the 2010 Mobile Asia Congress (MAC) which takes place in November.

For firms like SLA Mobile, it represents an opportunity to get to understand more about our markets, establish new contacts and reconnect with old ones. Importantly it gives us a chance to review the technology and opportunities that are coming down the line.

Drawing a lot of early excitement is the Mac’s first-ever App Planet event which features app developer conferences with top mobile providers, app exhibitions and networking. But whether you’re a fan or not, there’s no denying that the Apple iPhone and its ‘apps store’ reins supreme here just as it does at home.

With stylish good looks and game-changing functionality, the iPhone is the most talked about and most wanted handset in Malaysia. Mind you there are lots of cheap knock-off imitations flooding the market too. Most of the fakes lack basic functionality, in fact some cannot even make calls, but the eerie aesthetic similarities make them notoriously difficult to tell apart from the original and fool thousands of bargain-hunters.

With consumers constantly wanting to increase their street credibility, access to the latest technology and save some cash there will probably always be a demand for cheap imitations and not just in KL. In Northern Ireland you’ve probably seen one or two suspicious vendors at the open air markets or designer goods with prices that really are too good to be true.

It just underlines what we already know; people and demands for bargains really are the same wherever you go.

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